There are tons of choices and opportunities when it comes to marketing. And each one promises to grow your business. We'll explore how to choose marketing programs that make sense for your business. And once you've selected a marketing program, how can you make the most of it? This session will also cover how to make the most of your marketing investments so you engage new audiences, capture leads and nurture them into becoming customers.
Each participant will receive a copy of Ms. Berman's new book, Customer, LLC, The Small Business Guide to Consumer Engagement and Marketing (2016).
We'll start at 11:30 with networking, the presentation to begin at noon. Bring your lunch, and we'll be sure to top it off with some yummy desserts!
---
Bio of the Speaker:
Hillary Berman is passionate about small business and customer-centric marketing. She leads the Popcorn & Ice Cream team, is the author of Customer, LLC: The Small Business Guide to Customer Engagement & Marketing, and a Google Small Business Advisor. No, she doesn’t get much sleep.
Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow a financial services business.
A graduate of Syracuse University’s S.I. Newhouse School of Public Communications and the University of Maryland’s Robert H. Smith School of Business, Hillary can also be found building lemonade stands with her three budding entrepreneurs at home.
Praise for Customer, LLC
"I really enjoyed reading this book. It is well-written,with lots of good solid advice from small business owners. The ideas of customer engagement and creating a delightful customer experience are CRITICAL to the success of any business, especially small businesses. You should study this topic carefully and this book is a wonderful resource of ideas and tools to help you be more customer focused."
-- John Spence
"The book is thorough, offering sage advice, numerous anecdotes and case studies. Berman's goal with the book is to get small businesses "to move from 'customer engagement' and 'customer experience' as buzzwords and strategies to an integral way of doing business."Reading Customer, LLC and implementing Berman's advice will help you do just that."
-- Rieva Lesonsky, GrowBiz Media, former editorial director, Entrepreneur Magazine
"A solid guide for the small business. She goes deeper than just "marketing", Hillary Berman talks about true customer engagement. Connecting with clients and customers in meaningful ways is the name of the game and that message is loud and clear in this little gem of a book. Not a book full of sleazy marketing gimmicks or advice on instilling fear and scarcity tactics to get people to buy. People are super savvy these days and can see through the lies. Business is the long game and connecting genuinely with your ideal customers and being of service is the best strategy around."
-- Jenn Aubert, Showcasing Women
