Are you looking for an engaging way to transform your marketing to capture the attention of your prospective clients? If so, start writing!
Although writing scares many, it is a practice that can help you gain tremendous clarity on how best to speak to prospects and clients, share knowledge, and grow your business brand. According to Katherine Brooks, a consultant with more than 30 years of experience in career development, career professionals often succumb to vocational irony: they are “so busy helping others move forward in their careers that [they] neglect [their] own career.”
Attendees will earn one clock hour of continuing education credit.
This workshop introduces small business owners to the benefits of strategic writing and outlines simple activities coaches/private practitioners can immediately implement to build their brands and grow their business.
During this fascinating workshop, you will learn:
1. How you, as a small business owner, can strategically use writing to clarify the way in which you communicate with your ideal clients and prospects.
2. How to leverage blogging/publishing as a tool to elevate your professional brand and promote your private practice career offerings.
3. How to access additional resources that can help you hone your writing skills and compel prospects to want to work with you!
About your speaker:
Krasi Shapkarova is an Assistant Director of Coaching & Education at the Johns Hopkins Carey Business School where she coaches students and alumni on topics including self-discovery, professional branding, networking, and interviewing. She is also the Editor-in-Chief of Carey the Torch, the official blog of the Carey Career Development Office. Prior to joining the Carey Business School staff, Krasi worked as a counselor at the Distance Education department at Houston Community College. In that role, she assisted students with career exploration, degree planning, course selection, and study skills.
In addition, Krasi has an extensive experience as a writing tutor assisting students with resumes, cover letters, and scholarship essays. She also interned at Shriners Hospitals for Children and has background in the non-profit sector. Krasi holds a Master of Arts in Clinical Psychology from the University of Houston-Clear Lake and a Master of Arts in International Human Rights from the University of Denver. When not at the office, Krasi enjoys rock climbing, hiking, visiting museums, and reading.
